Product Marketing Manager
Remote
Movavi is a global software company, specializing in the development of user-friendly photo- and video-editing software. Our portfolio boasts over 20 products, from desktop programs to mobile apps and browser-based solutions, reaching users in over 200 countries worldwide. Our main revenue streams come from the US, Europe, South Korea, and Latin America.
We seek an experienced specialist with a proven track record of experiments and case studies in conversion rate optimization.
This is a crucial role at the intersection of product marketing, analytics, and UX/UI. The primary goal is to significantly improve landing page conversion rates by implementing a system for generating multiple hypotheses and conducting continuous experiments.
The scope of work encompasses tens of thousands of landing pages for various traffic types (PPC, SEO, SMM, email campaigns, etc.) across diverse themes – from product pages to tutorials, 8 language locales, multiple templates, and a flexible CMS.
What you'll get to do:
– Lead website development, analyze and improve user journey
– Conduct website analytics: track landing page business metrics and perform business analysis of the data collected
– Test hypotheses: establish a streamlined system for generating and testing hypotheses through A/B tests, systematically and consistently improving conversions by optimizing content, page structure, and website UX/UI
– Work on SEO traffic monetization: brainstorm new ideas, model experiments, and analyze results
– Drive proactive project work with lead generation channels (primarily SEO and PPC)
Required skills:
– Experience with web analytics, strong analytical skills, and knowledge of Google Analytics and other systems
– Proven experience and concrete case studies in landing page conversion rate optimization and traffic monetization
– Experience in creating and developing an A/B testing system
– Project management experience in website development
What we offer:
– The opportunity to be part of a successful end-to-end software development company: we handle everything, from concept to distribution
– Involvement in the thriving multimedia market
– Participating in the development of 20 applications and programs translated into 18 languages
– Recognition from users worldwide. BBC journalists, US photographers, Brazilian videographers, Russian bloggers, our team, and friends use our applications
– Collaboration with a friendly team of experienced professionals
– Knowledge exchange at top international conferences
– A competitive salary and attractive benefits: flexible scheduling, optional medical insurance, employee meal benefits (for office employees), compensation for sports and foreign language learning, and free education for children at the Movavi IT school
– Opportunities to relax at parties, corporate events, and team-building activities
– The flexibility to work remotely or from our office
Required work experience: 3–6 years